Keith Comley

To promote Cruel Summer Season 2, Little Cinema partnered with Freeform to bring the Pacific Northwest to the heart of Los Angeles for a site-specific immersive premiere event.

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Within a picturesque lakeside screening and afterparty set within a wandering woods landscape, guests were invited to explore 10+ micro-activations and place themselves inside the story world of Cruel Summer. Including an immersive Scene with three scenarios where guests could meet the park ranger and discover if they were: #rideordies