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Keith Comley
Talent Producer & Immersive Specialist
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Driving Home to You
Role:
Talent Producer
Project Overview:
Disney+ hosted a double premiere of Olivia Rodrigo's “Driving Home to You” at the Regency Bruin and Regency Village theaters in Westwood LA.
The event included an immersive after party inspired by the road trip motif of the film consisting of:
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Music Spun by female DJ Tessa who set the tone of the event
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Roller skaters to set the era and vibe
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A diner and mini mart photo op with pop up experiential moments
Skills Utilized:
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Sourced & hired experiential talent
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Pitched live talent concepts
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Oversaw 20+ Brand Ambassador (BA) staff during the event
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Oversaw costumes & makeup
FEATURED IN
“But the real fun began post-screening, when guests were ushered onto the purple carpet by event employees of Little Cinema, who designed and produced the experience, this time holding maps and declaring, “Where’s the afterparty? I think you’d better follow Route 66!” Sure enough, after pausing for plenty of photo opportunities and passing a pink vintage Ford Bronco, the entry to the afterparty was made clear by a large neon motel sign."
ELISE SHAFER / ONLINE NEWS EDITOR / VARIETY
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